W Magazine’s March roundup highlighted standout new releases that redefine beauty innovation, from high-tech skincare and couture cosmetics to next-generation treatments. Among the elite lineup was EPhD Bond Repair Nail Treatment from Epres founder Eric Pressly, celebrated for pioneering the next evolution of bond repair beyond haircare.

Why It Stood Out
EPhD represents a breakthrough in nail repair science. Powered by Pressly’s Biodiffusion Technology, the formula strengthens and restores nails by repairing damaged keratin from within, an approach borrowed from his acclaimed bond-repair innovations. Unlike traditional oils or serums, its oil-based system penetrates deeply into the nail’s surface, visibly improving resilience after just one use. The treatment’s versatility, as a standalone hydrator, base coat, or recovery aid between manicures makes it a rare multitasker in nail care.
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EPhD Bond Repair Nail Treatment – £29
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