In a feature by ELLE, scientist and inventor Eric Pressly, best known for co-creating Olaplex, introduces his latest innovation: Epres, a next-generation bond repair brand designed to make damaged hair stronger, smoother, and shinier.
Why it stood out
The article highlights how Pressly, driven by science and simplicity, has reimagined bond repair. His Professional Bond Repair helps prevent salon damage during chemical treatments, while the Bond Repair Treatment Kit restores existing damage through a unique water-and-concentrate formula that’s free from silicones, preservatives, and fragrance. The piece also praises Epres for its performance-driven results, frizz reduction, improved smoothness, and visible strength after just one use, making it “the Apple of haircare,” according to Pressly.
