When a shift in hair colour becomes a full personality reset, the beauty world pays attention. In a recent feature on Who What Wear, one editor documents her decision to go red for the first time and the emotional, aesthetic and maintenance realities that come with it.
Rather than repost the full article, we’re sharing the key takeaways and highlighting where epres™ Bond Repair Treatment appears as part of her routine. Full credit and link to the original feature are provided below.
ARTICLE SUMMARY
The story follows a Who What Wear editor who had always played it safe with hair colour until she finally committed to a bold copper red. The shift wasn’t just external. She explains how red hair changed her mood, her wardrobe, how people perceived her, and even how she cared for her hair.
The piece dives into:
-
Why red hair feels instantly high-impact
-
The difference between temporary and long-term commitment colour
-
How tone selection (strawberry, copper, auburn) changes the vibe completely
-
What maintenance actually looks like in real life
-
The products she trusts to keep red hair healthy, glossy and vibrant
KEY TAKEAWAYS FOR RED HAIR CARE
1. Red fades faster than most shades
So maintenance and bond repair are key if you want the colour to stay rich, not brassy.
2. Hydration makes or breaks the look
Red tones lose shine quickly on dry or porous hair.
3. Pre-colour and post-colour care matter just as much as the dye itself
Healthy hair = better colour hold.
4. Bond repair isn’t optional
Because red often requires lifting or tinting natural pigment, structural support keeps hair strong.
WHERE EPRES WAS FEATURED
In her product breakdown, the editor includes Epres™ Bond Repair Treatment Starter Kit as one of the formulas she actually uses to keep her newly coloured hair looking healthy.
She mentions:
“Created by Eric Pressly, the most patented inventor in bond repair, who is also behind a little-known brand you've probably never heard of, Olaplex. I’m obsessed with this stuff… because this is an oil-based product, I find that it gives me so much more hydration and shine than any other bond-building treatments I’ve tested.”
She also highlights how easy it is to apply, how long each vial lasts, and why leaving it on for longer gives her even better results.
For us, it’s always a win to see real-world usage, not just product mentions, especially from beauty editors who test haircare for a living.
READ THE FULL ARTICLE
“Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done” – Who What Wear
(All credit to the original publisher. We are summarising the press, not replicating the full feature.)
