Olaplex inventor Eric Pressly is back, this time with Epres, a breakthrough bond-repair brand born in his home lab during lockdown. The launch marks Pressly’s return to professional haircare with a streamlined, science-led range that delivers high-performance results for all hair types.
About the brand:
The Epres collection includes three vegan, Leaping Bunny–certified products: one professional in-salon treatment and two at-home options. Unlike traditional multi-step bond systems, Epres uses a one-step, acid-free formula that integrates seamlessly into chemical services like bleach, color, and retexturizing, delivering consistent results without compromising performance.
The innovation:
Powered by BioDiffusion™ technology, Epres uses a liquid active molecule that keeps moving within the hair fiber, repairing damage even after drying. Unlike solid molecules that stop working once hair is dry, this continuous action helps restore strength, smoothness, and shine long after application.
For professionals and consumers alike:
Designed for both sides of the salon chair, Epres offers a Professional Bond Repair Treatment and a Consumer Repair Kit (complete with refillable concentrates and a reusable spray bottle). Each product is biodegradable, acid-free, and formulated for all hair types, providing salon-grade repair at home or in-studio.
Pricing and availability:
Epres products retail between £34–£79, available online and in select salons.
